' Twenty years for beauty and well-being – Kauneuskeskus Pinjami

Twenty years for beauty and well-being

Text and photos: Reetta Sorjonen, SireUp


From generations to generations, from grandmothers and mothers to sons and daughters, even younger ones, but still for everyone. The year 2020 is Kauneuskeskus Pinjam's twentieth year of operation. The second third of the jubilee year has started at a good pace.

Koronakevet moved the celebration to early autumn, but as the situation was still unstable, it was decided to organize the celebration online in order to protect the health of the customers in Pinjam.

Twenty years ago, Mia Edelman-Kokkonen and Pirjo Voutilainen met each other by chance on a dog run. At the same time, Mia was looking for a beautician in Hämeenlinna and then found Pirjo at the Palokunnankatu nursing home. The women also discovered that they were neighbors.

After the treatment, Mia and Pirjo started regularly going for dog walks and exchanging thoughts and ideas. For a long time, Pirjo had dreamed of having his own beauty shop-clinic. The kind that would combine experiential treatments and get decent quality cosmetics. Such was missing in Hämeenlinna.

  • Pirjo met Marja-Liisa, Marsa, at a make-up course and the plans for her own shop-salon grew. When Pirjo told about his dreams, I told him that " Set up such a Hoitola with Marsa, and I will come there to sell ", says Pinjam's Mia Edelman-Kokkonen.

In January 2000, three women attended courses and trainings, and already at the end of March, the opening of Pinjam was organized for friends. And the very next day, the beauty salon opened its doors to its customers.

French philosophy of beauty

French skin care expert, dermatologist and doctor Pierre Darphin understood in his time that a woman's beauty was not only about how her skin or body looked, but also how she felt.

For Darphin, beautiful and healthy skin was a passion. She discovered aromatherapy, which eventually became the heart of the beauty care line that bears her name.

This story touched the hearts of Pinjam's Mia, Pirjo and Marsa. This is exactly what Pinjamiki wanted to be, well-being and perfect experiences. From the beginning, Darphin's philosophy has been the soul of Pinjam and the ultimate idea of ​​customer service.

  • Handcrafting is also important to us and we are particularly proud of it. We are the only Treatment in Häme where all treatments are done without machines, except for Dermapen microneedling treatment, Mia Edelman-Kokkonen says.

Over the years, several recently graduated cosmetologists have been introduced to the world from Pinjam.

  • We have been able to be a springboard to great career paths and we are grateful for that. We are happy to welcome new beginning cosmetologists, because we want to offer them a versatile learning experience, and at the same time we remember the importance of the basic work of skin care, says Mia Edelman-Kokkonen.

  • When young people come to learn with us, they bring the latest trends with them, and we learn at the same time. That's the salt of the matter, Pirjo Voutilainen continues.

The initial trio split up after Marsa left to build her own nursing home. Now, in addition to Mia and Pirjo , Susa Heimsch and the newest newcomer Erika Korpikoski serve at Pinjam .

From mothers to sons and daughters

Skin care is not just for women. Pinjam is especially frequented by young men at the onset of puberty or after military service. The army is stressful for a young man's skin, and taking care of skin hygiene is not always possible in the necessary way. The skin deteriorates, so young people need expert help.

Often, mothers are the ones who guide and encourage their sons and daughters in treatments. In Pinjam, there are several customers who have found the nursing home through the transfer of generations.

  • It's wonderful to know that we have been able to offer our customers such an experience that they want to pass it on to their future generations, rejoices Pinjam's Mia Edelman-Kokkonen.

The beauty salon's basic services have remained largely the same from year to year. Times have changed in such a way that in the past there were a lot of people getting eyelash extensions and structural nails, now people want to invest in naturalness in the form of eyelash extensions and different nail polishes.

  • "Beauty treatments used to be considered only women's indulgence, but now it's not just beauty that's sought after, but specifically well-being, overall well-being and relaxation," Pirjo Voutilainen states.

That's what we want to be and continue to offer at Pinjam - a comprehensive well-being experience, in Hämeenlinna on Eteläkatu, in the peaceful oasis of an old wooden house, where everyone is welcome.

Pinjam's birthday is Thursday, September 3, 2020

Pinjami offers an experiential afternoon with the importers of its grooming sets on Thursday, September 3, 2020.

At the same time, Pinjam's 20th birthday party will be celebrated corona-safely via a live stream on Pinjam's YouTube channel. There will be treatment and product presentations.

Appointments for Thursday's treatment sessions are made via Pinjami's website https://pinjami.fi/pages/ajanvaraus